As a marketer, I get attached to ideas and to marketing efforts that I am passionate about and that fit so well with a client’s strategy. At the end of May, a program that For Marketing Matters was instrumental in designing, creating, bringing to market and managing concluded. It is with pride and sadness when such a program comes to an end. The program is the Jaffarian GAME ON program. I named it and nurtured it since its launch in the beginning of the school year in 2011. I am proud to have been part of it. Kudos to Gary Jaffarian for his commitment to youth and his passionate belief in the importance of keeping students involved in high school athletics. Jaffarian Volvo Toyota donated $52,550 to local high school athletic programs and booster organizations to reduce user fees, save unfunded sports and buy new equipment and uniforms. Wow! $52,000 is a lot of money and Jaffarian’s commitment to giving back is commendable and part of a long legacy for this family.
Charitable giving should come from passion. It then becomes so much more. Game On!
Jaffarian GAME ON