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You never know when a lead will convert…
They say that slow and steady wins the race. I thought the race was long over. Converting this old lead was not even on my radar screen. Until I received an email a little over a week ago with an odd subject line: RE: Hoping the new year is off to a good start. New...
Are you on target?
Know your audience. Marketing 101 stuff, right? So, when was the last time you reviewed your documented ideal target audience? If your answer is vague and reminds you of how you answer the dental hygienist when asked about flossing, it's time to review it. Why should...
CEOs: 4 things you can learn from Twitter
As a CEO/President of a small to medium-sized business, learning from Twitter may be way down your list of ways to manage and improve your business. But, take note as there are several key take-aways from their actions this week. In case you missed it, Twitter was...
Assess these 10 Things to Start 2016 Strong for your Business
The first full business week of 2016. Time to clear out the holiday cobwebs and kick off 2016! So what will the year bring for you and your business? 10 Things to Assess about Your Business to Start 2016 Strong: Your Customer/Client Base:...
What a difference one woman made
Earlier this week, I said goodbye to my friend, Terry. I was in Terry's book group. Not my book group as I am the newbie, with most of the group being together for over 17 years. I've probably been a member of the group for 10-12 years. It is a wonderful group of...
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