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6 Take-aways from the Merrimack Valley Tragedy
One week ago there was chaos, heartbreak and tragedy. Three communities were rocked by gas leaks and explosions, taking one young man's life. What can we learn from the Merrimack Valley Tragedy as individuals and as business leaders? In the past week, we have seen the...
The Role of a Printer in Maintaining Brand Identity
I often refer to myself as the Brand Police. As the marketing team for our clients, we build brand identity and consistently work to maintain a clear and strong brand identity. Personally, my role includes defining brand standards and enforcing...
The power of empathy
Can adults learn empathy? Mass General believes so and has launched an innovative training program to improve empathy among its doctors. In reading a recent article on this program in the Boston Globe, I was struck by how smart this training is for medical...
Point of Differentiation: NOT Being Politically Correct
If you are competing in a crowded market space, it is essential to clearly differentiate your product. This is especially true if you are entering into a category that is already dominated by a few brands (e.g., Coke or Pepsi) or has a wide variety of options to...
Who knew? Inaccurate website leads to happiness
Scenario: Need to renew my passport and get a passport for my daughter (a minor). Rely heavily on websites to print the paperwork, complete it in advance and to confirm details to ensure I have everything in order to get this done...today. Find her birth...
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