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So you need a website?
A client referred me to a new non-profit who needed a website. She hoped For Marketing Matters could help them as they were anxious to get a website developed quickly. Hmmm - I haven't even spoken to them, but feeling like we are already behind! Last week, I had a...
It’s all over but the crying
As the songs say, It's all over but the crying. Hank Williams Jr. or Garbage depending on your preferred genre. The college process is over...for now. And all that is left for me, the Mom, is the crying. The crying at this week's Mother/Son breakfast. Seeing my son...
Two Words Grown-Ups should be able to say
It is astonishing how immature 'grown-ups' can be. Why is it that these two words (basic words that were part of our vocabulary as young children), get lost in too many adults' vocabulary? They can't say two simple, easy-to pronounce words. They can't bring...
Hey Mother Nature – take this!
Mother Nature made her impact. This is a winter many of us won't soon forget: record-breaking cold; record-breaking snow; roof collapses; the MBTA and commuter rail service in Boston struggling to operate. Roads in Southie changed to one-way streets due to the...
Is your business sending mixed signals?
How could a sweater be backordered til end of February and ship the same day? Is your business sending mixed signals? Post Christmas we had some returns to take care of. Turns out that a catalog company that up until now, I have really liked has a silly policy of...
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