Blog
Is what you sell clear?
Offerings is one of 13 foundational elements that need to be solid to effectively go to market. Many SMBs do not fully develop what they offer their ideal target audience in exchange for money. Businesses leave money on the table. We are currently working with a...
Can your brand make this impact?
I am in awe of the Market Basket brand and the impact this brand has had on so many lives, especially in the past several months. I boycotted the store and closely watched the events unfurl. There was rarely an interaction over these past weeks that did not include...
Can you be reliable?
Do you know what your customers want from your business? This company does. We are in a 'this old house' phase where every major item seems to be breaking, decaying or rotting. The most recent replacement expense was the fence. The original,...
When Packaging is Not Enough
These days, more and more people are carefully reading product packaging, Packaging can be a powerful marketing tool to speak to your target audience. I admit this is not my area of expertise as I primarily focus on B to B marketing and thrive on marketing services...
A Marketer’s View of a Crazy Month of June
How can next week be the 4th of July? It is amazing to me how fast the month of June passed, but when I think about what occurred in the month it is very clear to me why it was such a blur. The following 5 events and efforts highlight this crazy month of June: 1....
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