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Marketing your business: are you dabbling? Find out.
Business owners of SMBs unintentionally hurt their business with a random approach to marketing. Strategy is substituted with activity. The marketing plan is a series of disjointed marketing tactics. Simply, they are dabbling. The cost of dabbling is high. So are the...
The Marketing Power of Signs
Good signs create brand awareness. Many business owners can improve their marketing efforts simply by investing in quality signage. Two examples to share with you today: Example #1: A missed opportunity Points for creativity are earned by this roofer who uses an...
Do you have stuffed olives?
As you kick off the year and focus on having a great 2014, take a step back and ask yourself - What can I do to better serve my customers? The best way to answer this question is really quite basic. Put a feedback loop in place. Make...
Is Anyone’s Customer Service WOWing you this Christmas?
Tis the season...to be wowed by fabulous customer service. Are you feeling the love? I do a lot of shopping online for Christmas. I find it easy, efficient and productive. This year? not so much. Cyber Monday was a disappointment for me due to a variety of bad...
When coffee is not enough.
Hey restaurant owners and managers. Pay attention. Two things not to do when anyone on your team screws up someone's order at a restaurant: 1. Offer them a free dessert. 2. Bring the check and say, "I did not charge you for your coffee". Lesson to all business...
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