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Laser Focused – The Marketing Evangelist: Dr. Doug’s Interview with Mary Honan
Laser Focused. The Marketing Evangelist. Listen to Mary Honan’s interview with Dr. Doug.
Use Common Sense People!
8 a.m. The sound of a doorbell enters into my head - huh? Am I dreaming? The household is sound asleep after staying up late to cheer on Bama vs. LSU. Plus it is Sunday morning of a long weekend. A treasured day to catch up on some sleep. Then a flurry of...
Obamacare from a marketing perspective
We have all heard the phrase "Keep it simple stupid". A similar phrase I use when developing marketing messages for clients is: "take it to a Disney Level". In other words - be clear; keep it simple and have key points that are easy to understand. Another litmus...
Consistency of a brand – Hooters and the San Diego Mayor
This week, Hooters announced the San Diego Mayor is not welcome in their local restaurants. This announcement was covered on CNN, Reuters and highlighted in my favorite satellite radio station, the Highway. I chuckled when I heard the news. I applaud establishments...
College Visit – A Marketer’s Perspective
Last week we combined a family trip to DC to start looking at colleges as my son will be a junior in high school. Despite being on vacation - having the out of office email messages set and clients informed that I was away - I could not refrain from wearing my...
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