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How can you measure marketing ROI?
We are fact based marketers. For each part of the marketing plan there is a metric defined to report and evaluate results. Accountability for results and detailed reporting is one of our differentiators from other marketing companies. I am often asked how we track...
Giving Back with Passion
As a marketer, I get attached to ideas and to marketing efforts that I am passionate about and that fit so well with a client's strategy. At the end of May, a program that For Marketing Matters was instrumental in designing, creating, bringing to market and managing...
Getting ‘it’
Marketing is as effective as sales. Sales is as effective as customer service. Customer service is as effective as operations. Bottom line - it takes coordination, integration and a lot of work to build a brand and execute on the brand promise. Your efforts are...
Size matters – how customer service unravels
In your small business, who manages customer service? If you are a small business owner, maybe you do. It is truly the buck stops with you. As you grow, how do you continue to manage and have a pulse on customer service? Many large companies seem to completely...
Marketing and advertising…huh?
Do you ever cringe when you have to select a drop down box? Maybe it is the age range and you have now been bumped into the next age group...that is a bummer. But, honestly, my worst nightmare is when I am asked for my career category or to indicate specific...
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