Blog
Are you on a mission? Learn the importance of having a mission.
One of For Marketing Matters' 13 foundational elements in building a company's marketing foundation is its mission. See below: Mission is an essential element of building a company's solid foundation upon which to go to market....
A marketing lesson from Sandy
One good thing about Sandy is we had plenty of notice that the storm was forming and was headed our way. The news reports gave us time to get ready. Many of us create a mental or physical checklist in advance including: groceries, water, batteries, charge the cell...
What I meant was…
In this heated political environment, the difference between what one meant to say and what was actually said is big. In fact, it could be the difference between winning and losing an election. In the world of marketing, word choice and meaning is critical. Not only...
Make optimism a way of life
I am a glass half-full person and enjoy being around other optimists. I had the pleasure of starting this past gloomy Thursday in a room full of optimists and it was invigorating! The event was called "thrive: celebrating the impact of our small business community"...
8 Steps for More Effective Event Planning
The past few weeks we have been preparing for a trade show that one of our clients is exhibiting at next week. This can be a very time consuming and expensive effort for any size business, but especially for a small business where thousands of dollars can be wasted....
Connect with Us
Connect with us for marketing tips and ideas...
Get Started
If you're serious about driving measurable growth for your business, let's talk. Get the conversation started by filling out the following (Privacy Policy):
Dislike a form? No problem. Email us.