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The Name Game
What does a business name tell you? I met a dear friend recently for lunch in Westford MA, equidistant between our offices. Neither of us had been to the restaurant selected by my Virtual Admin. I had never heard of the restaurant and the name meant nothing to me....
Why Marketing Matters Even More Now
Wow what a week. The Big 3 left Washington empty handed and the economic news continues to be the top news story. The Red Sox acquired a new reliever and the Celtics have become my favorite escape from the economic news. Life goes on and most of us look to work...
Plan – another 4 letter word for most businesses
Do you plan your vacation? Do you make a plan for the upcoming holidays? Would you plan to build a house without a foundation? It is amazing to discover how many companies operate without a plan. That includes a business plan and a marketing plan. It seems as...
Simple concepts…difficult to execute
I was just at a conference of fellow Institute of Independent Business (IIB) associates. The conference was good, but then again, I always see benefit in being away and having the time to sit back and think about my clients, prospects and my business. Networking...
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