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Calling All Women! Let’s Support Each Other.
March 8th was International Women’s Day. This movement was started in 1909 when the Socialist party organized an annual women’s conference to acknowledge the fight for women’s rights. In 1975, it was adopted by the United Nations, and it is still being celebrated...
How can you measure marketing ROI?
We are fact based marketers. For each part of the marketing plan there is a metric defined to report and evaluate results. Accountability for results and detailed reporting is one of our differentiators from other marketing companies. I am often asked how we track...
Are you on a mission? Learn the importance of having a mission.
One of For Marketing Matters' 13 foundational elements in building a company's marketing foundation is its mission. See below: Mission is an essential element of building a company's solid foundation upon which to go to market....
The 4th of July and Danny Thomas
As we get ready for celebrating our great country tomorrow, the reality is we, Americans, are at a very odd place: the negativity, the constant banter, the divisiveness, the lack of leadership, the lack of grownups and unfortunately I could go on and on. But then...
The Name Game
What does a business name tell you? I met a dear friend recently for lunch in Westford MA, equidistant between our offices. Neither of us had been to the restaurant selected by my Virtual Admin. I had never heard of the restaurant and the name meant nothing to me....
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