Blog
A Game Changer
Do you know the rules? Last Sunday, I was watching some of the PGA Pro-Am at Pebble Beach on TV. At one point, a professional golfer, Paul Casey, was trying to place his ball on the green after marking it. He could not prevent the ball from rolling so he consulted...
Is your Facebook Advertising plan part of a bigger plan?
This blog uses a client example to demonstrate how 4 marketing work streams including Facebook Advertising are tightly integrated.
Building Your Marketing Department – 3 Options CEOs Should Evaluate
It’s time. You know it. Your trusted advisors know it. You need to fill that important gaping marketing hole in your organization. You have reached that point. But now what? Create a job description and start a search? What is the job description? What skill sets do...
How Training for a Half Marathon is Like Committing to Incorporating Marketing Into Your Business
13 weeks. One quarter. A lot can happen in that timeframe. This blog tracks what can be accomplished in 13 weeks with parallels between training for a half marathon and incorporating marketing as an ongoing, integral part of growing your business. Half-Marathon View: ...
Why Look in the Rearview Mirror?
What's the point of looking back? As CEO, what can you learn from looking back? For Marketing Matters (FMM) starts year 10 this week. Given that milestone, I have been reviewing the past 9 years to update the business plan to grow and move forward. Part of that work...
Connect with Us
Connect with us for marketing tips and ideas...
Get Started
If you're serious about driving measurable growth for your business, let's talk. Get the conversation started by filling out the following (Privacy Policy):
Dislike a form? No problem. Call 978-794-3052 or email us.