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Integrated marketing: what it means and what it looks like.
Integrated marketing: is that another cool sounding term that only large companies can afford? Nope. Integrated marketing makes sense for companies of all sizes and is especially wise for smaller businesses where marketing investments should be integrated to drive...
What can your business learn from Rio?
I love the Olympics! I clearly remember reading all there was to read in Sports Illustrated and in Newsweek when the mail would arrive! Yes, I am dating myself and my kids would be astonished to be reminded we did not have cell phones and internet to get live updates...
Choose your words carefully
One of my favorite parts of marketing is developing the brand through the careful selection of words. I am a nerd. I readily admit that and am totally comfortable with that label. This past month has been great spending strategic time on words. We made considerable...
When chance helps solve a gap in the market
Weekends are too long. Said no one ever. I love the song - Said No One Ever by Jana Kramer. It is so true. So back in September, I started a home 'nesting' project to redecorate my teenage daughter's room. Out with the pinks and little girl stuff. Get rid of the...
My Super Bowl Ad Picks
Without my home team, the New England Patriots, I could really focus on the super bowl commercials more this year as was not nervous about the game and its ending. My top 7 Super Bowl Ad Picks: 7. Audi ad in memory of Starman, David Bowie. Cool. 6. Avocado ad and...
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